Released on: August 26, 2008, 6:52 pm

Press Release Author: Strategic Real Estate Coach

Industry: Real Estate

Press Release Summary: Clears the Confusion about Short Sales for Real Estate
Investors and Agents

Press Release Body: Cleveland, OH - Josh Cantwell, the highly regarded short sale
investor and educator known for his innovative business practices is releasing The
Short Sale Manifesto 2.0 - The Revolution this week. In the manifesto, Cantwell
discusses those aspects of his business practice that have allowed his short sale
business to boom in a market where most of his competition failed.

With the release of The Short Sale Manifesto 2.0, investors will be able to see how
Cantwell has been able to complete successful short sales across the nation, despite
market conditions.

The manifesto explores the most effective methods to completing a successful short
sale, as well as the mistakes the investors need to avoid.

In addition Cantwell has built a solid following of investors around the U.S. who
use his techniques for lead acquisition and bank negotiation, as well as
quick-turning properties for thousands in profits. As a result, many experienced
and inexperienced investors are building the type of businesses they always wanted,
but up to now struggled to achieve.

With a record level foreclosures, investors have an excellent opportunity to grow
their real estate investing businesses. A tremendous surplus of homes is going back
to the banks because many homeowners can no longer make mortgage payments. The media
is calling it the biggest "mortgage meltdown" in U.S. history and the end is nowhere
in sight.

Many homeowners facing foreclosure are considering a short sale as a way out. Banks
and mortgage companies have been encouraging homeowners to find buyers for their
properties even if the buyer's offer is below the mortgage payoffs. A short sale
takes place when a bank agrees to takes less than what's owed on a mortgage that is
in default.

Short sales benefit lenders benefit because they will ultimately lose less money
than if the property remained in foreclosure for several months. For homeowners, a
short sale allows them to move forward with the opportunity for a loan in two years
-- the alternative if the house is foreclosed upon is five to seven years before the
homeowner is able to secure another loan. Last, buyers of short sales benefit
because they can acquire a property for well below its fair market value.

Cantwell explains, "I've seen the same house that just sold for $300,000 a few years
ago be repossessed by the foreclosing lender for $160,000. I have watched banks lose
over $150,000 on perfectly good houses. I have also seen real estate investors buy
properties using the short sale method for really low prices because lenders simply
do not want to foreclose an another property. They'd rather sell the property now
and take a loss because the banks know if they hold it any longer it will cause even
more of a loss."

As many investors new to short sales have discovered, working with banks to complete
successful short sales is not easy.

Cantwell's business partner, Greg Clement comments, "You've got to do it right to
get those kind of results. The fact is many people think they've figured out short
sales only to get burned. Sometimes I think the banks can smell someone who doesn't
know what they're doing from a mile away --those people are toast if the bank knows
it."

Cantwell's strategies for building a short sale business have only been shared with
a handful of people until now. The Short Sale Manifesto 2.0 -The Revolution is
available for free and can be downloaded at www.shortsalesuccessblueprint.com.


Web Site: http://www.strategicrealestatecoach.com

Contact Details: Rick Scheeser
6659 Pearl Road Parma Heights, Ohio 44130
440-545-2341
rscheeser@realeflow.com